The Rhetorical consideration of Setting (According to John Stewart)

If indeed, rhetoric is anything like "finding the available means of persuasion in a given situation," (and let's assume, for the sake of argument, that it is something like that,) then some things are both obvious and important:

• know who you are talking to (audience)
• know the situation and setting of your communication (kairos)
• know the network of cultural & communicative exchange of your audience (language)

It is sometimes easier to see how important these considerations are when they are done wrong, than it is to see when they are done right. For example, suppose you were to speak to a group of 11-year-old school kids - would you communicate the same as if you were speaking to a group of university faculty? No? I didn't think so.

You'd think this would be obvious. You'd be wrong.

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Obama Speaks to a Sixth-Grade Classroom
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You know how much 6th graders love to meet bureaucratic heads of various government departments....

A couple of "rules of thumb" for rhetorically sound communication:
1) Don't bring a knife to a gun fight.
2)Don't bring teleprompters to a middle school classroom.

America is... a Nation of Cowards?

Sound bite of the day...

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Persuasion depends on handling well matters of Ethos, Kairos, Pathos, and Audience?

Some say you catch more flies with honey than with vinegar...
Jethro said that you catch even more with a dead 'possum.

The Time for Talking...

In our Accelerated Composition class, we are learning to "read rhetorically," or to perform rhetorical analyses on "texts" of all type - written, film, video, visual, aural/oral, etc. Keeping in mind Aristotle's idea that "Rhetoric is the art of discovering the available means of persuasion in a given situation," we look at communication artifacts in terms of their logos (logical argument), pathos (emotional argument), ethos (ethical/relational argument), and their kairos.

Kairos, the Greek word often translated as "time," represents the time, occasion, context - that is to say - the rhetorical situation of a speech, text or other composition. Is it possible to use our rhetorical evaluation to predict, as well as to analyze, texts? I think it's worth a shot...

Much has been made (and will be made) about the upcoming Inaugural address of President-elect Barak Obama. The New York Times has an interesting video about the occasion. Pearson's DK Handbook (p. 114) has some interesting analytical questions that may be applied to the upcoming speech. For example:

• Who is included in the target audience? Who is excluded? Why?
• Toward what will the speaker draw the audience's attention? What might be overlooked as a result of this "directing?"
• What will be the guiding purpose of the speech? How explicitly will it be stated?
• What events at the time of the speech's production are likely to shape the audience's expectations? How will these events shape the writing of the speech?
• Where will this speech be delivered? (Specifically, how will the physical staging be set?)

Can you presciently answer these questions about Obama's inaugural speech? I bet you can. Weigh in with your prognostications, and then check back to follow-up after the speech is delivered.

Hold On There, Missy!

Oh, the enlightened age in which we live - where women can run for president, or vice-president, and be treated exactly the same as their male counter-parts.
Sorta.
Well, sometimes.
Maybe.
Or maybe not.

"There's also this issue that on April 18th, she [Palin] gave birth to a baby with Down's Syndrome....Children with Down's syndrome require an awful lot of attention. The role of Vice President, it seems to me, would take up an awful lot of her time, and it raises the issue of how much time will she have to dedicate to her newborn child?" –CNN's John Roberts on the August 29th, "Newsroom"

"Adding to the brutality of a national campaign, the Palin family also has an infant with special needs. What leads you, the Senator, and the Governor to believe that one won't affect the other in the next couple of months?...She has an infant -- she has an infant with special needs. Will that affect her campaigning?" -ABC's Bill Weir on "Good Morning America," August 30.

"Is she prepared for the all-consuming nature of the job?...Her first priority has to be her children. When the phone rings at three in the morning and one of her children is really sick what choice will she make?" - Washington Post's Sally Quinn, in an August 29, online column.

I can't remember when a male politician was scrutinized for his ability to handle parental duties. Old habits are hard to break, I guess. The ruts of theatrical marginalization (in this case, women portrayed as belonging in the kitchen, baking cookies, changing diapers, etc.) run deep. Too deep for some wagons to escape them in favor of a new path. At least Obama and Cosby are talking about the duties of fathers in our communities.

(Theatrical Marginalization IS "the past coming at you from the future." Just watch for the comparisons between Biden and Palin as regards their hair, makeup, hugs, spouses, etc. And, did you notice that no one ever mentioned that Obama, McCain, and all other male politcians wear "Pant Suits?")