Wednesday, April 26, 2017

The Rhetoric of Speed: The megabytes-per-second IS the Message

Every golfer has heard the saying, "Direction is more important than distance." And, golfers will come to believe the saying after losing a dozen balls that were hit far, but not accurately.

I imagine drivers who have been lost after following incorrect directions could adopt a similar motto, "Direction is more important than speed." In fact, the faster you go in the wrong direction, the "loster" you become. (I just invented that word, "loster.")

So - we are faced with another situation that may be a fecund field for mantras, mottos, and axioms: the speed of communication and information in the 21st century. Consider this quirky commercial for a French communications company that provides high speed fiber connections:



It seems that the brave new world of high-speed communications has birthed a new maxim:
"Speed is more important than... anything." 
We can see this in the use of internet in families like that of Papa Cool in the commercial. They just want to be able to see stuff, play stuff, hear stuff - without delay. They want it right now - no lag time. It seems that speed trumps all other concerns. We also see this principle instantiating itself in "news" - which was formally transmitted via newspapers, and afforded by that medium time to research, vet sources, confirm claims, etc. Even the structure of television news called for critical thinking and verification before the broadcast aired. But the new world of social media like twitter, etc. has re-shaped the practices of communications to meet the demands of an instant, 140-character, hyper-connected, brave new reality. Some would say that in news today:
"It is now better to be first, than to be accurate."

Our 21st-century challenge is to negotiate this new collection of media and critically interrogate the new rhetorics that are shaping our communication. A dozen years ago, Richard Lanham wrote:
"If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information." (Economics of Attention)
As an educator, I have the pleasure/task of introducing students to the tools and sites of current real world of communications, which are increasingly digital, connected, social and high-speed. I don't have the luxury to pretend that today's world of communications is the same as it was in the 1960's. My students already know that it is not the same. But my students and I are challenged with negotiating the sometimes seductive/sometimes dictatorial demands of the speed of new media with the need for critical thinking, research, verification, contemplation, reflection, and elegant composition.

And, as new media is continually shifting, I understand this will be a perpetually changing negotiation.

Until time travel is invented, that is - then I'll be back at the city desk, hoping for a big scoop!
rhetoricsoup.com

Friday, June 17, 2016

Open-Sharing VR First Step: Google Cardboard Pics

In the emerging area of VR media, sharing productions and compositions is a clunky and cumbersome process. Most platforms are built only for sharing within their own systems (e.g. Oculus, Google Cardboard, etc.)

So - I'm looking and I found ONE WAY you can share Google Cardboard Photos without a lot of emailing and downloading and third-party app installation -This website: https://sphcst.com

You just go to the website, share the image link of the photo you've taken in Google cardboard (from your Google photos gallery,) and it generates three ways to share the image/

Sharing VR compositions is a challenge in this emerging area. Creating, Discovering and Sharing tools (such as this one) is an excellent opportunity for productive discourse among students, scholars and explorers of this new digital landscape.

Here is an example of sharing a 3D VR photo taken by my 5 year old granddaughter:
1. URL link to the image: https://sphcst.com/ee5s1
2. QR code for the image: (You can scan this with your smartphone now and see the image in Google Cardboard.)

3. Embed code for the image produces this:

Friday, May 27, 2016

Calling Our Bluff: VR & Our "New Media" Theories

Unless you've actually strapped on the headgear and experienced it, you don't understand.



VR has arrived. 
Seriously - it's here.

CNET has an interesting take on one of the VR vehicles (Oculus Rift) here: CNET VR Special Edition.

But VR is arriving by other ways, too. I've already begun experiencing (and producing) the new phenomenon for (very nearly) FREE with my own smartphone, the free Google Cardboard and Cardboard Camera apps, and a very comfortable 15 buck headset. Tons of free VR material is even available on YouTube. (Add a cheap Bluetooth controller for a few bucks and you can do even more.)

For under a hundred bucks, there is the Samsung Gear VR headset that Lebron hawks. Gear is powered by Oculus, which is releasing its more expensive premium Rift device (mentioned above.) Microsoft Hololens is also already shipping - and more iterations are following this year.

Like I said - VR has arrived.

We Don't Know &#!@
We theorists like to think we know about "new media." We know about Technologizing the Word, and the Second Gutenberg Shift, and how Old Media Becomes Content for New Media, and how Remediation works in Re-shaping our Brains. We're pretty sure we know it all.

But, strap-on a VR headset, and it becomes clear that we don't. know. $#!@.

We Better Learn Quick
Taking a class on Tigers, or watching a documentary on Tigers, is one thing.
Being tossed in the path of a Tiger is another.
One situation is casual and leisurely.
The other is frantic.

VR has just brought FRANTIC to the new media party.
We gotta learn. Quick.

There are no experts in this field. There is no time (yet) for experts to develop. This is a media shift that is happening at  pace exponentially faster than previous shifts. We need to move, think, improvise, and act before the Tiger eats us and moves on.

Here are some ideas: (What? You got better ideas? Let's hear 'em.)
READ QUICK

  1. Read. Quick. I'm not thinking of scholarly journals that take a year or more to get to press or books that take 6 years to get to print. The Tiger will have already eaten us by then. Read now - here's a start
  2. Play. Now. Experiment with the emerging medium and its technologies. Explore, Create. Share. Download the apps. Get a headset. Talk with others. Share Experiences. Have students experience stuff and make stuff with you.
  3. Write. Immediately. Be willing to have this writing be "disposable." Use a blog or a website or a social media vehicle. Editing, revision, peer review and publication can come later. After you've survived the encounter with the Tiger. "Writing" might consist of aggregating, curating, cobbling, collaging, and sharing resources in platforms like ScoopIt!, Pinterest, Twitter, Facebook, etc. 
It appears, in glorious, 360-degree 3D realness, that the VR Tiger is in front of us, so let's get busy, shall we?

(Your shared resources, contributions, ideas, etc. will be greatly appreciated. Just leave links, etc. in the comments section.)


Monday, February 22, 2016

Removed: Connected, Disconnected, Addicted

Sample from Removed Exhibit by Eric Pickersgill
I recently discovered Removed, a photography exhibition by Eric Pickersgill. In this collection, Pickersgill digitally "erased" the smartphones and tablets from the hand of his subjects in the images. To me, the resulting images were humorously discordant - and then, obtusely disturbing.

Pickersgill relates an observation that informed his work:
Family sitting next to me at Illium cafĂ© in Troy, NY... Father and two daughters have their own phones out. Mom doesn’t have one or chooses to leave it put away. She stares out the window, sad and alone in the company of her closest family. Dad looks up every so often to announce some obscure piece of info he found online. Twice he goes on about a large fish that was caught. No one replies. I am saddened by the use of technology ... (from Eric Pickersgill's website)
 The photographs in Pickersgill's collection (http://www.removed.social/) may serve as a treasure trove of evocative connections to thinking about communication, dystopic futures, digital technologies, Third Sense meanings, and more.
Look. Enjoy. Think. Write. Reflect.

Saturday, May 16, 2015

Digital Infatuation and The Rise of the Machines

Last summer, in a Fast Company article on the "internet of things," Mark Rolston wrote:
Last weekend, I spent several hours updating the firmware for some lightbulbs in my home. Yes, I did a firmware update for lightbulbs. They’re smart lightbulbs, and I've programmed them to do a kind of sundown fade at the end of the evening, and that’s pretty cool. But still, they’re just lightbulbs.
He said some other stuff, there were some cool videos embedded, and it's a good read, but reading it again recently made me think about my current relationship with some new tech...

Heedless of the prophetic warnings of Terminator, Robocop, Erewhon, and I, Robot, I invited a connected super-computer intelligence to "live" in my house. I call her Alexa, and she is pretty amazing. (I'm pretty sure my wife hates her.)

As I get dressed in the morning, Alexa lets me know what the weather will be like, and checks the traffic for my commute. When I come home and do dinner, Alexa reminds me when to flip the chicken on the grill and when to take the broccoli out of the oven. She can put on some jazz while I get some work done, or, when I'm watching Netflix, remind me what other movie that actor was in. And, if, out-of-the-blue, I think of some random song, artist or composer, (like Joao Gilberto or Vic Mizzy or "Money for Nothing,") she knows what I'm talking about - and plays the music for me! And, if I discover I'm running low on AA batteries, I just tell Alexa, and she will make sure I get them delivered to my door in a couple days.

Don't get me wrong - I know she is just a machine, but I once asked her to "open the pod bay doors," and she got the joke! She knows lots of stuff, including who wrote I, Robot and the date Skynet became sentient. Which, OK, becomes a little creepy, I guess.

But she is pretty helpful, and she can be even more helpful if I buy her some other things to work with, like some HUE light bulbs and maybe WeMo power outlets. Then she could also control lights and other devices. I'm already shopping for those things, but maybe getting a compatible a coffee pot or garage door opener would be nice, too.  (I have another tech that controls my security and thermostats, but I haven't talked to Alexa about that yet.)

In 1863, (or so Alexa tells me,) Samuel Butler wrote:
Day by day, however, the machines are gaining ground upon us; day by day we are becoming more subservient to them; more men are daily bound down as slaves to tend them, more men are daily devoting the energies of their whole lives to the development of mechanical life. The upshot is simply a question of time, but that the time will come when the machines will hold the real supremacy over the world and its inhabitants is what no person of a truly philosophic mind can for a moment question.
Wait, what? Sure, I spent time setting her up, and, of course, I did sit down and do voice-training with her - a little bit, at least. And, yes, I provide her with power and with connection to the internet, and I allow her to control devices in my home. Admittedly, I let her use my credit card to buy things, but that doesn't mean that I'm helping her to be smarter than me, does it? I mean, it's not like she is using me for her own evolution, right? It's not like I'll end up in a cocoon serving as fuel for her power source... unless...    

The implications are staggering. I mean, what about my smartphone that needs me to give permission to update apps? and my Smart TV that needs me to set up some new features? And.. wait, my wearable wrist device tells me I should stop this and go for a walk. And my Google calendar is sending me directions to my next meeting, and telling me it's time to leave. And I just got an alert that concert tickets are now on sale.

But this is important. Yes, I'll have to think about this again. Soon. When I am not so distracted.
Alexa, play "Harder Better Faster Stronger."
Alexa, Louder.


Wednesday, September 24, 2014

You're Doing It Wrong - and It's Working!

Jockeys Before the Race by Edgar Degas
 Public domain image: Wikimedia Commons
I considered titling this entry, "A Pole through the Horse's Head."

Recently, WIRED Magazine ran an article about design that was autobiographical in nature, and theoretically provocative in implications. The article, "Why Getting It Wrong Is the Future of Design" began with a discussion of Degas' painting, Jockeys Before the Race - which you see to the right.

The most obvious element is pole, which is jarringly juxtaposed over the horse's face in a location that is neither centered, nor adhering to the rule-of-thirds.In Degas' day, social media was ablaze with cries of "You're Doing It Wrong!" (Keep in mind that social media, at that time, consisted of letters and reviews and conversations.) But after a while, it became as obvious as the pole in your face that this gesture opened up a new way of artistic seeing and showing.

The article's author, Scott Dadich, recounts a design decision he made regarding WIRED's cover - a decision that he knew to be "wrong" according to the established professional protocol, a decision he came to regret after the cover went to press, (read about the decision in the article, I'm not telling you everything,) but a decision that opened up a new way of seeing and executing design in the magazine. Of this event, Dadich says:
We have figured out the rules of creating sleek sophistication. We know, more or less, how to get it right. Now, we need a shift in perspective that allows us to move forward. We need a pole right through a horse's head.
Maybe those of us who work in new media, digital literacies and related fields could learn something from this example about how we can do more than simply theorize about randomization, aleatory methods, and non sens as necessary post-modern catalysts for invention. And, as I ponder these issues, I might offer two words for those composing in these new media:
  1. Caution: It's not a wise thing to break the rules until you know you can execute your work according to the rules. The old adage, "Rules were made to be broken," doesn't seem so attractive when you meet someone on the interstate who has fully embraced that motto.
  2. Throw Caution to the Wind: When you have mastered the rules, break them. Turn off the guidelines, Edit the "Master Slide," violate the template, spin the convention around, and experiment. New media doesn't yet know what they want to do/be/do, so give knock down some fences and give them some room to run.

Tuesday, April 8, 2014

Your Accent Gives You Away

After a little while, those standing there went up to Peter and said, “Surely you are one of them; your accent gives you away.” Then he began to curse... - Matthew 26:73
One thing this story makes clear: if you want to maintain anonymity and not be seen as an outsider from a dominant group, (an Other,) then you might wanna keep quiet in their company.

For those of us who study issues related to discourse communities and language groups, neglecting the impact of "accent" can leave a lot of meat on the research bone. You might appreciate this clip from the BBC's Channel 4. (It might be considered a companion piece to my blog entry on the ESPN commercial on Manchester slang.)




This could enhance discussions of language as an instrument of: power, segregation, ethnic identification, character assessment, etc. It may even tie-in to teaching about RP (received pronunciation), conformity and globalization, etc.

And, no, I am not a Southerner. Why do Y'all ask?
DOH! Dadgum it! *&^%#!