You're Doing It Wrong - and It's Working!

Jockeys Before the Race by Edgar Degas
 Public domain image: Wikimedia Commons

I considered titling this entry, "A Pole through the Horse's Head."

Recently, WIRED Magazine ran an article about design that was autobiographical in nature, and theoretically provocative in implications. The article, "Why Getting It Wrong Is the Future of Design" began with a discussion of Degas' painting, Jockeys Before the Race - which you see to the right.

The most obvious element is pole, which is jarringly juxtaposed over the horse's face in a location that is neither centered, nor adhering to the rule-of-thirds.In Degas' day, social media was ablaze with cries of "You're Doing It Wrong!" (Keep in mind that social media, at that time, consisted of letters and reviews and conversations.) But after a while, it became as obvious as the pole in your face that this gesture opened up a new way of artistic seeing and showing.

The article's author, Scott Dadich, recounts a design decision he made regarding WIRED's cover - a decision that he knew to be "wrong" according to the established professional protocol, a decision he came to regret after the cover went to press, (read about the decision in the article, I'm not telling you everything,) but a decision that opened up a new way of seeing and executing design in the magazine. Of this event, Dadich says:

We have figured out the rules of creating sleek sophistication. We know, more or less, how to get it right. Now, we need a shift in perspective that allows us to move forward. We need a pole right through a horse's head.

Maybe those of us who work in new media, digital literacies and related fields could learn something from this example about how we can do more than simply theorize about randomization, aleatory methods, and non sens as necessary post-modern catalysts for invention. And, as I ponder these issues, I might offer two words for those composing in these new media:

1. Caution: It's not a wise thing to break the rules until you know you can execute your work according to the rules. The old adage, "Rules were made to be broken," doesn't seem so attractive when you meet someone on the interstate who has fully embraced that motto.
2. Throw Caution to the Wind: When you have mastered the rules, break them. Turn off the guidelines, Edit the "Master Slide," violate the template, spin the convention around, and experiment. New media doesn't yet know what they want to do/be/do, so give knock down some fences and give them some room to run.

Scam-Mail, Bad Grammar and Audience

Every now and then I check my spam filter and find the usual junk mail: ads for foreign pharmaceuticals, phishing scams, solicitations to buy products to make my hair (or other things) grow, and the many variations on the Nigerian inheritance scam.

Here is an example of one such email:

Good day my dear,
In confidence,i have to introduce myself, i am Miss. Christy Watars,24 years old,I am the only child of late Mr & Mrs.Richard Watars.

I prayed before contacting you, please for God sake do not see my mail as embrassment as we do not know each other before.  I wish to request for your assistance in my efforts to procure the transfer of my inherited fund from my late parents for investment ventures under your care and directive,while i continue my education in NewZealand.

I inherited Three Million,Four Hundred Thousand US-Dollars ($3,400,000.00)I wish to require your assistance in receiving the transfer of my inherited fund in your account for investment purposes only, it is my wish to come over to Newzealand to further my education while you take care of the investment on my behalf.

i need your urgent assistance to transfer my inherited fund to Newzealand and also your assistance to secure my future in NZ where I will continue my education

Please I am waiting to hear from you soonest,God Bless You.
Yours sincerely,
Christy Watars

If you are a teacher of English, you feel almost compelled to correct the grammar, punctuation, syntax and formating and return it to the user, don't you? C'mon - don't you? Yeah - me too. And even though we don't proofread and edit the document, we all must wonder, "Why do scammers send out email with such horrendous writing? Don't they know that no one is going to buy the message with such glaring mistakes?"

Well, there is a method to the madness, and a mistaken assumption on our part. ALMOST no one will buy the error-riddled pitch. But the ones who do not recognize the mutilation of the Queen's English are exactly the ones who the scammers want to reach.  If you can correct the grammar and spelling, you are probably too smart for the scammers. They aren't trying to reach you. You are not their audience. People with lower intelligence are their audience.

So - if you want ONLY people with lower intelligence to give your message a fair hearing, then, for goodness sake, do not pay attention to spelling or grammar or punctuation!

Most of our students - and we ourselves - do not hope for such a limited audience. Whether it is teachers teaching, preachers preaching, advertisers advertising, or students studying, we hope to reach more than just the dumbest people around. In those cases, good grammar and correct spelling and proper punctuation insure you include the widest possible audience - including potential employers, potential publishers, colleagues, and leaders of the community. Everyone is included when good writing takes place. (I've never heard anyone say, "I ain't going back to that restaurant - they spell everything 'right' on their menu. Smarty-pants know-it-alls!" or "I don't think we should consider this candidate; his writing is just too perfect.")