Showing posts with label commercial. Show all posts
Showing posts with label commercial. Show all posts

Wednesday, January 2, 2013

ESPN, Culture and Speaking "English" Slang

At some point in the term, when teaching rhetorics, critical thinking, cultural literacies, speech, composition, or other topics - I find it important to discuss how language is a culturally/socially constructed semiotic system. (I usually work from a broader intro that looks at how ontology, epistemology and semiology treat a "thing," but that's another story.)

I am planning to incorporate these ESPN commercials to help students think about how language (in this case, English) is a living, growing set of signifiers and signifieds. Maybe some of my colleagues in related fields would be able to make creative instructional use of these artifacts as well...

Video one is the commercial I saw first - and though I had no idea what these guys were "saying" - I got the idea: the speakers seem to be exactly alike from a first-blush broad-brush categorizing of the individuals as being from the UK - but each views the other as a polar opposite.




A Second video (now disappeared from the web) slows the action down and adds definitions to the "slang" English from across the pond.

So, don't be a right divvy - spice up your sessions with these discussion starters/illustrations. And remember which video is which, or you'll look like a proper digital plonker.

...

Thursday, December 20, 2012

Slippery Slope and Cable TV

In my Critical Thinking class, we deal with "Fallacies that Masquerade as Logic." If you teach Rhetoric or Forensics or Writing or Speech, you may deal with the same issues - like, for instance, the "Slippery Slope" argument. You know - if you give them an inch, they will take a mile, etc. I found some of the most entertaining examples for this logical fallacy in the Direct TV commercials below...

Don't Have a Grandson with a Dog Collar:

Don't Wake Up in a Roadside Ditch
 

While these examples "make visible" the rhetoric of such arguments, it might be prudent to note that some slopes actually ARE slippery, too.

Happy 30th Birthday, World Wide Web! (What's Next?)

Thirty years ago - on March 12, 1989 - Tim Berners-Lee submitted a proposal for a way to use the (then in its infancy) internet to more ea...