I offer here a little advice on making the most rheotrical hash of this substance. But it is not my advice - no, it is advice from the "great one' himself - Mr. Samuel Clemens. So, enjoy Mark Twain's take on the proer consideration of "audience."
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1. Man and woman with no sense of humor.
2. Man and woman with medium sense of humor.
3. Man and woman with prodigious sense of humor.
4. An intensely practical person.
5. A sentimental person.
6. Person who must have a moral in, and a purpose.
7. Hypercritical person—natural flaw-picker and fault-finder.
8. Enthusiast—person who enjoys anything and everything, almost.
9. Person who watches the others, and applauds or condemns with the majority.
10. Half a dozen bright young girls and boys, unclassified.
11. Person who relishes slang and familiar flippancy.
12. Person who detests them.
13. Person of evenly-balanced judicial mind.
14. Man who always goes to sleep.
These people accurately represent the general public. Their verdict is the sure forecast of the verdict of the general public. There is not a person among them whose opinion is not valuable to me; but the man whom I most depend upon—the man whom I watch with the deepest solicitude—the man who does most toward deciding me as to whether I shall publish the book or burn it, is the man who always goes to sleep. If he drops off within fifteen minutes, I burn the book; if he keeps awake three-quarters of an hour, I publish—and I publish with the greatest confidence, too. For the intent of my works is to entertain; and by making this man comfortable on a sofa and timing him, I can tell within a shade or two what degree of success I am going to achieve. His verdict has burned several books for me—five, to be accurate.
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Excerpted from "Who is Mark Twain" by Mark Twain, which can be found at http://www.dailylit.com/books/who-is-mark-twain
